Brand Color Palette Generator — Create Harmonious Brand Colors

Generate a complete brand color palette from a single base color. Get primary, secondary, accent, background, and text colors with accessibility contrast checks.

Create a harmonious brand color palette in seconds. Pick a base color and we will generate primary, secondary, accent, background, and text colors.

Accessibility Check

Export as CSS Variables

 
   
 
 
   
 
What Is a Brand Color Palette?
 
A brand color palette is a curated set of colors that defines a brand visual identity. It typically includes a primary color for the logo and main elements, a secondary color for variety, an accent color for highlights, a background color for surfaces, and a text color for readability. A cohesive palette ensures consistency across all brand touchpoints — from websites to business cards.
 
How to Use This Generator
 
Start with your core brand color. The generator automatically creates a complete five-color palette with built-in WCAG accessibility checks. Adjust the base color until all text-background combinations pass at least AA level. Copy the result as CSS custom properties for direct use in your project.
 
Why Accessibility Matters in Brand Colors
 
WCAG 2.1 requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (AA level). Using your palette generator with built-in checks ensures your brand is usable by everyone, including users with low vision or color vision deficiencies.
 
  
  
 
 
Frequently Asked Questions
 
 
  What is a brand color palette generator?     
 
It is a tool that creates a complete set of brand colors — primary, secondary, accent, background, and text — from a single base color. It also checks accessibility contrast ratios automatically.
 
 
  How many colors does a brand palette need?     
 
A basic brand palette works well with 4-5 colors: primary, secondary, accent, background, and text. You can extend it with additional shades and tints as needed.
 
 
  What accessibility checks are performed?     
 
The tool checks WCAG 2.1 contrast ratios between text and background combinations, verifying AA (4.5:1) and AAA (7:1) compliance for normal and large text.
 
 
  Can I export the palette?     
 
Yes. Click "Copy CSS" to copy CSS custom properties to your clipboard, or "Download .css" to save them as a file for your project.